The South India Shopping Mall has become a household name for fashion lovers across Andhra Pradesh, and its latest store opening in Kakinada has created a big buzz. Launched on December 2, 2019, at Masjid Centre, this is the second showroom in East Godavari district, following Rajahmundry. Known for its vast collection of traditional and modern clothing, the Kakinada store offers over four lakh fashion items for men, women, and kids, starting at just Rs. 150. This article dives into the excitement around the South India Shopping Mall Kakinada opening, its offerings, customer feedback, and its plans for growth. With a focus on quality and affordability, the store aims to be a go-to spot for shoppers. Let’s explore what makes this opening special and why it’s a big deal for Kakinada’s fashion scene.
A Grand Opening in Kakinada
On December 2, 2019, South India Shopping Mall opened its doors in Kakinada’s Masjid Centre, marking its second store in East Godavari. The launch was a star-studded event, with Tollywood actors Akhil Akkineni and Pooja Hegde, alongside Deputy Chief Minister Pilli Subhash Chandra Bose and other local leaders, cutting the ribbon. The store, located at D.No. 28-1-6, Subhash Road, opposite Big Masjid, promises a huge range of clothing and accessories. With prices starting at Rs. 150, it caters to all budgets. The opening featured special discounts for festivals like Christmas and Sankranti, drawing crowds eager to explore the vast collection. This move strengthens the mall’s presence in Andhra Pradesh, bringing its signature mix of quality and variety to Kakinada shoppers.
Celebrity Presence at the Launch
The Kakinada store opening was a big event, with Akhil Akkineni, the brand ambassador, and Pooja Hegde adding glamour. Their presence, along with local leaders like Minister Kurasala Kannababu, created excitement. Fans gathered to catch a glimpse of the stars, boosting the store’s visibility. The event highlighted the mall’s commitment to connecting with the community.
Special Offers for Shoppers
To celebrate the opening, South India Shopping Mall offered cost-to-cost sales on all garments, a rare deal for shoppers. Discounts tied to upcoming festivals like Christmas and New Year made the launch even more appealing. These offers aimed to attract families and fashion enthusiasts, setting the tone for the store’s focus on affordability and customer satisfaction.
What the Kakinada Store Offers
The Kakinada South India Shopping Mall is a one-stop shop for fashion, boasting over four lakh items. From traditional sarees like Kanchipuram and Banarasi to modern kurtis, sherwanis, and kids’ wear, the store has something for everyone. Prices start at Rs. 150, making it accessible to all. The mall also stocks jewelry, enhancing its appeal for women seeking elegant accessories. Certified with ISO 9001:2000 and BIS, the store ensures quality. With a focus on both South Indian heritage and modern trends, it’s a paradise for shoppers looking for variety and style.
Wide Range of Clothing
The store’s clothing collection is vast, covering men’s, women’s, and kids’ wear. Women can find sarees, salwar suits, and gowns, while men have options like sherwanis, suits, and casual shirts. Kids’ clothing includes frocks, baba suits, and denim. Popular brands like Neeru’s and U.S. Polo Assn. are featured, with items like embroidered kurtis and linen shirts standing out. The variety suits all ages and tastes, from traditional to trendy.
Jewelry and Accessories
Beyond clothing, the Kakinada store offers stunning jewelry, including gold chains, bangles, and silver anklets. These pieces complement the clothing range, especially for women looking to complete their festive looks. The mall’s focus on quality craftsmanship ensures every accessory adds a touch of elegance. Shoppers can also find footwear and other fashion extras, making it a complete shopping destination.
Customer Experience and Feedback
The Kakinada South India Shopping Mall has earned a solid 4.1 rating from over 2,100 reviews on platforms like Justdial. Shoppers praise the variety and quality of clothing, with many loving the affordable prices. However, some have noted issues with customer service, particularly in the men’s section, where staff can seem unresponsive. Despite these hiccups, the store’s clean layout and vast selection keep customers coming back. The mall’s online platform also offers a seamless shopping experience with a 7-day return policy.
What Shoppers Love
Customers rave about the store’s huge clothing range, suitable for all ages. The quality of materials, especially sarees and sherwanis, impresses many. Affordable prices and frequent sales, like the inaugural discounts, are big draws. Shoppers also appreciate the store’s organized setup and the presence of trusted brands, making it a reliable choice for family shopping.
Areas for Improvement
Some shoppers have pointed out poor customer service, especially when exchanging items. Complaints include unhelpful staff in the men’s section and occasional price changes during festivals. Limited brand variety in certain sections has also been noted. The mall could improve by training staff better and ensuring consistent pricing to boost customer satisfaction.
The Legacy of South India Shopping Mall
South India Shopping Mall, a unit of RS Brothers Private Limited, has grown from small stores to a leading name in Andhra Pradesh over three decades. Founded by veterans like P. Venkateswarlu and S. Rajamouli, it blends tradition with modern trends. With certifications like Silk Mark and Handloom Mark, the mall ensures authentic, high-quality products. Its Kakinada store is part of a network spanning Hyderabad, Vijayawada, and more, with plans to expand further. The brand’s focus on customer satisfaction and competitive pricing sets it apart in the retail world.
A Rich History
Starting as small textile shops, South India Shopping Mall grew into a trusted brand under RS Brothers. With 30 years of experience, the founders have built a reputation for quality and variety. The Kakinada store continues this legacy, offering authentic South Indian fabrics like Dharmavaram and Pochampally alongside modern designs, appealing to a wide audience.
Commitment to Quality
The mall’s ISO 9001:2000 and BIS certifications guarantee top-notch products. From handwoven sarees to finely crafted jewelry, every item reflects care and authenticity. Regular stock updates from cities like Kanchipuram and Delhi keep the collection fresh. This dedication to quality makes the Kakinada store a standout in the region’s fashion scene.
Why Kakinada Was Chosen
Kakinada, a bustling tier-2 city on the Bay of Bengal, is known for its vibrant economy and cultural heritage. The South India Shopping Mall chose it for its growing population and demand for quality retail. As the “City of Fertilisers,” Kakinada attracts diverse shoppers, making it ideal for the mall’s wide-ranging offerings. The store’s location opposite Big Masjid ensures easy access, boosting footfall. The opening aligns with the brand’s goal to expand across South India’s key cities.
A Growing Market
Kakinada’s economic growth, driven by industries like petroleum and edible oils, has increased its retail potential. The city’s residents, from families to young professionals, seek affordable yet stylish clothing. South India Shopping Mall fills this gap with its vast collection and budget-friendly prices, catering to the city’s diverse shopping needs.
Strategic Location
The store’s spot at Subhash Road, opposite Big Masjid, is perfect for visibility and accessibility. Close to key landmarks, it draws both locals and visitors. Open from 10 AM to 10 PM, the store accommodates busy schedules, making it a convenient choice for Kakinada’s shoppers looking for quality fashion.
Future Plans for South India Shopping Mall
The Kakinada opening is part of South India Shopping Mall’s bigger plan to expand across South India. Director Abhinay has shared ambitions to open stores in other major cities, building on the success of locations like Hyderabad and Vijayawada. The brand’s online platform, with deals on sarees and kurtis, supports its growth. By blending physical stores with e-commerce, the mall aims to reach more customers while maintaining its focus on quality and affordability.
Expansion Across South India
With stores already in Hyderabad, Visakhapatnam, and Rajahmundry, the Kakinada opening is a step toward wider reach. Plans for new showrooms in other South Indian cities are underway, aiming to bring the mall’s signature style to more shoppers. This expansion will strengthen its position as a leading fashion retailer.
Online Shopping Growth
The mall’s website, southindiaeshop.com, offers hot deals and a 7-day return policy, making online shopping easy. From embroidered kurtis to wedding sherwanis, the online store mirrors the Kakinada showroom’s variety. This digital push ensures the brand stays relevant, reaching tech-savvy shoppers across India.
